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Consumer Behavior & Marketing
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Student Edition
Instructor Edition
Consumer Behavior & Marketing Strategy, 9/e

J. Paul Peter, University of Wisconsin -- Madison
Jerry C. Olson, Pennsylvania State University -- University Park

ISBN: 0073404764
Copyright year: 2010

Supplements



The Online Learning Center (OLC) www.mhhe.com/peter9e provides instructors with password-protected teaching tools, such as the Instructor's Manual, Test Bank, and PowerPoint presentations for each chapter of the text:

  • The Instructor's Manual conveniently provides instructors with an overview of each chapter, covering key terms, learning objectives, lecture notes, and supplemental exercises to use both inside and outside the classroom.
  • The Test Bank includes a wide array of questions for each chapter, from multiple choice questions to essay questions, each categorized according to level of difficulty. It also refers instructors to the corresponding text page numbers on which the answers may be found.
  • A full suite of color PowerPoint slides distills key concepts and objectives from each chapter in the book.

Student's Supplements:

The Online Learning Center (OLC) at www.mhhe.com/peter9e provides students with access to chapter quizzes and chapter review material.


To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.