Student Centre
|
HOME
New Case Studies
Glossary
Marketing Plan
In The News
Choose a Chapter
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
Chapter 20
Chapter 21
Self-test Questions
Internet Exercises
Web Links
Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK
Advertising
Web Links
ASA:
www.asa.org.uk
ITC:
www.itc.org.uk
DHL:
www.dhl.com
Xerox:
www.xerox.com
Saab:
www.saab.com
Canon:
www.canon.com
Suzuki:
www.suzuki.com
MTV:
www.mtv.co.uk
ITV:
www.itv.co.uk
2003 A McGraw-Hill Online Learning Centre
Any use is subject to the
Terms of Use
and
Privacy Policy
.
McGraw-Hill Education Europe
is one of the many fine businesses of
The McGraw-Hill Companies
.