Marc Buelens,
Vlerick Leuven Gent School and Ghent University Herman Van den Broeck,
Vlerick Leuven Gent School and Ghent University Karlien Vanderheyden,
Vlerick Leuven Gent Management School
ISBN: 0077107233 Copyright year: 2006
About the Authors
Marc Buelens
Vlerick Leuven Gent Management School and Ghent UniversityHerman Van den Broeck
Vlerick Leuven Gent Management School and Ghent UniversityKarlien Vanderheyden
Vlerick Leuven Gent Management School
A new author team of Vlerick Leuven Gent School and Ghent University combine their extensive experience of teaching and research to create an exciting revision of this well established text.