HelpFeedback
Marketing Management
Information Center
About the Authors
Sample Chapter
Table of Contents
What's New
Supplements
Preface
McGraw-Hill Create
McGraw-Hill Connect


Student Edition
Instructor Edition
Marketing Management, 2/e

Greg W. Marshall, Rollins College
Mark W. Johnston, Rollins College

ISBN: 0078028868
Copyright year: 2015

Supplements



Binder Ready Loose-Leaf Text (ISBN: 9780077726126): This full featured text is provided as an option to the price- sensitive student. It is a full 4-color text that's threewhole punched and made available at a discount to students. Also available in a package with Connect Plus.

CourseSmart eBook (ISBN: 9780077437015): Students can save money and obtain online access to their textbook, anywhere, anytime, or choose to download a copy of the text to their computers' hard drives. Students can take advantage of a smarter way to learn with search capabilities, highlighting and note-taking features, and more. The CourseSmart e-book is compatible with many mobile devices, including the new Apple iPad.

Online Learning Center (OLC) www.mhhe.com/marshall2e:

  • The Instructor OLC provides instructors with:

    • Instructor's Manual:
    • PowerPoint Presentations:
    • Test Bank: Containing true/false, multiple-choice, short-answer and essay questions, this test bank content can be offered in a Microsoft Word document, through our EZTest Online test generator, or online through McGraw-Hill Connect.

  • The Student OLC provides students with Chapter Quizzes.

Video DVD (ISBN: 9780077437060): For use in class, the Video DVD provides industry-leading video support, helping students understand concepts.


Instructors: To experience this product firsthand, contact your McGraw-Hill Education Learning Technology Specialist.