PART ONE: Discover Marketing Management
Chapter 1: Marketing in Today's Business Milieu
Chapter 2: Elements of Marketing Strategy, Planning, and Competition

PART TWO: Use Information to Drive Marketing Decisions
Chapter 3: Manage Marketing Information
Chapter 4: Understand Business-to-Consumer Markets
Chapter 5: Understand Business-to-Business Markets
Chapter 6: Segmentation, Target Marketing, Positioning, and CRM

PART THREE: Develop the Value Offering – The Product Experience
Chapter 7: Product Strategy and New-Product Development
Chapter 8: Build the Brand
Chapter 9: Service as the Core Offering

PART FOUR: Price and Deliver the Value Offering
Chapter 10: Manage Pricing Decisions
Chapter 11: Manage Marketing Channels and Points of Customer Interface

PART FIVE: Communicate the Value Offering through the Elements of Integrated Marketing Communications
Chapter 12: Promotional Strategy and New Media
Chapter 13: Advertising, Sales Promotion, and Public Relations
Chapter 14: Personal Selling and Direct Marketing

PART SIX: Bring It All Together – Global and Performance Dimensions
Chapter 15: Understand the Global Marketplace: Marketing Without Borders
Chapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance