McGraw-Hill Connect Marketing is a web-based assignment and assessment platform that gives students the means to better connect with their coursework, with their instructors, and with the important concepts that they will need to know for success now and in the future. With Connect Marketing, instructors can deliver assignments, quizzes and tests easily online. Students can be given opportunities to practice important skills at their own pace and on their own schedule. With Connect Marketing Plus, students also get 24/7 online access to an eBook – an online edition of the text – to aid them in successfully completing their work, wherever and whenever they choose.
Please check with your professor to see if they plan to use Connect. You can purchase access to Connect from your professor's Connect website.
Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today.
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organization and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.
2015