E-Commerce

Chapter 9: Creating a Web Site

Chapter Objectives



  • Understand the importance of having a clear Web-site plan.

  • Identify goals and objectives when planning a site.

  • Recognize and cater to a Web site’s audience.

  • Discover different styles of presenting information to customers.

  • Know why it’s important to organize a Web site.

  • Learn the function of a home page.

  • Find out how to create site maps, storyboards, and navigation schemes.

  • Learn ways for potential customers to find, access, and contact a Web site.
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