E-Commerce

Chapter 9: Creating a Web Site

Chapter Practice Tests

Select the best answer for the questions below.

1
_____ are general targets you want to reach in the future.
A)Goals
B)Objectives
C)Missions
D)Demographics
2
_____ are specific targets you want to reach by a certain time and can be measured.
A)Goals
B)Objectives
C)Missions
D)Demographics
3
An activity that involves a group of people generating and sharing ideas is called _____.
A)a business model
B)a feasibility assessment
C)targeting
D)brainstorming
4
The specific group of customers you want to attract is known as your _____.
A)business model
B)navigation scheme
C)business model
D)target market
5
Statistics about a population are called _____.
A)demographics
B)target markets
C)navigation schemes
D)feasibility objectives
6
The site's main page is called a(n) _____.
A)main page
B)front page
C)home page
D)layout page
7
_____ refers to the arrangement of the text, graphics, and headlines on the page.
A)Navigation
B)Target
C)Layout
D)Goals
8
A diagram of the site's overall structure is called a _____.
A)table of contents
B)storyboard
C)navigation scheme
D)site map
9
Pencil sketches that show what individual Web pages will look like are called _____.
A)tables of contents
B)storyboards
C)navigation schemes
D)site maps
10
The _____ shows how different Web pages relate to one another and link to other sites.
A)table of contents
B)storyboards
C)navigation scheme
D)site map
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