Understanding Psychology

Chapter 20: Attitudes and Social Influence

Multiple Choice Quiz

1
When we are praised for expressing certain beliefs, our attitudes are reinforced by ____.
A)cognitive evaluation
B)operant conditioning
C)classical conditioning
D)cognitive dissonance
2
Attitudes help us to function in all the following ways EXCEPT ____.
A)evaluating our own beliefs
B)defining ourselves
C)interpreting objects and events
D)determining how to act wisely in any given situation
3
____ occurs when a person's attitudes conflict with his or her beliefs or thoughts.
A)Cognitive dissonance
B)Compliance
C)Internalization
D)Identification
4
Which of the following is NOT TRUE?
A)Stereotypes and roles strengthen prejudice.
B)Prejudice refers to treating different groups of people unequally.
C)Stereotypes are oversimplified ways of seeing people.
D)Stereotypes are preserved in the communications media.
5
The ____ route for persuasion delivers its message by appealing to emotion.
A)central
B)local
C)peripheral
D)direct
6
When manufacturers label their products "new and improved," they are using ____ to get you to buy their products.
A)heuristics
B)the sleeper effect
C)the inoculation effect
D)brainwashing
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