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Folk Culture, Popular Culture, and Intercultural Communication



  • Define popular culture.
  • Identify some types of popular culture.
  • Describe characteristics of popular culture.
  • Explain why it is important to understand popular culture in intercultural communication.
  • Discuss why people consume or resist specific cultural texts.
  • Understand how cultural texts influence cultural identities.
  • Explain how the decisions about what forms of popular culture are used influence perspectives of social reality.
  • Describe the relationship between social roles and decisions about popular culture consumption.
  • Discuss how cultural group portrayals in popular culture forms influence intercultural communication.
  • Suggest effects of the global domination of U.S. popular culture.







Martin Intercultural CommOnline Learning Center

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