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Multiple Choice Quiz
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1

The simplified definition of ___________ is the domination through the spread of cultural products.
A)cultural imperialism
B)cultural industries
C)cultural texts
2

On June 18, 2003, the Associated Press, in conjunction with the New York Times, reported that the clothing retailer Abercrombie & Fitch had been served a discrimination lawsuit accusing it of cultivating an overwhelmingly "white" sales force. What is Abercrombie & Fitch fighting against?
A)cultural imperialism
B)culture and power
C)consumption of popular culture
3

___________ is one of the primary modes for the intercultural experience.
A)Folk culture
B)Pop culture
C)Television
4

The popularity overseas of U.S. movies (e.g. Spider-Man and Star Wars: Episode II), U.S. music stars (e.g. Jennifer Lopez and Madonna), and U.S. television shows (e.g. Will & Grace and Friends) is an example of:
A)electronic colonialism
B)cultural imperialism
C)media imperialism
5

The trial version of the television quiz show, The Weakest Link, provoked national outrage in Thailand because:
A)the audience preferred hearing English and not their native Thai language
B)the contestants were humiliated
C)the hosts of the show changed too often
6

Culture industries produce which of the following in order to more directly market their products to certain groups?
A)reader profiles
B)cultural texts
C)cultural identity
7

Some people resist the temptation to watch the reality TV show, The Osbournes. (The Osbournes is about an aging rock star and his family negotiating their lives while living in upper-middle-class America.) The resistance to watch this show is based on:
A)social contexts
B)historical contexts
C)power relationships
8

___________ is pervasive. It's on television, billboards, the Internet, and even your clothing.
A)Popular culture
B)Folk culture
9

Theorists Elihu Katz and Tamar Liebes have tried to prove that cultural imperialism does not exist, utilizing what famous TV program in their research?
A)I Love Lucy
B)Dallas
C)Friends
10

Which of the following is an example of how stereotypes, cultural values, and popular culture images can come together to produce negative consequences?
A)Students who show up at athletic events with cartooonish images of bison forcing themselves sexually on Native Americans.
B)Television shows that depict minorities forsaking their cultural identities for the more "acceptable image" of the majority culture.







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