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The Business Environment
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Student Edition
Instructor Edition
The Business Environment, 6/e

Adrian Palmer, Professor of Marketing at the University of Wales
Bob Hartley, Associate Dean, Northampton Business School

ISBN: 9780077119
Copyright year: 2008

Feature Summary



Chapter Objectives
Each chapter opens with a set of objectives, summarising what readers should learn from each chapter.

Key Terms
These are highlighted throughout the chapter and listed at the end of each chapter for quick reference. A glossary at the back of the book aids revision.

Figures and Tables
Each chapter provides a number of figures and tables to help you to visualise the various models, and to illustrate and summarise important concepts.

Summary and chapter links
This briefly reviews and reinforces the main topics you will have covered in each chapter to ensure you have acquired a solid understanding of the key topics, as well as linking

Chapter Review Questions & Activities
The questions encourage you to review and apply the knowledge you have acquired from each chapter, while the Activities suggest practical projects for group or solo study.

Case Studies
Each chapter includes 1 case study designed to test how well you can apply the main techniques learned. At the back of the book, you’ll find a section of 5 extra in depth cases.

Further Reading
Each chapter includes the latest recommended reading, covering journal articles, textbooks, and other essential sources.


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