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The Business Environment
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Student Edition
Instructor Edition
The Business Environment, 6/e

Adrian Palmer, Professor of Marketing at the University of Wales
Bob Hartley, Associate Dean, Northampton Business School

ISBN: 9780077119
Copyright year: 2008

Table of Contents



Palmer and Hartley, The Business Environment, 6e

Table of Contents

Part One – Contexts
Chapter 1 – What is the Business Environment?

Part Two – The Macroenviroment
Chapter 2 - The Political Environment
Chapter 3 - The Social and Demographic Environment
Chapter 4 - The Technological and Information Environment
Chapter 5 - The Legal Environment

Part Three – Firms
Chapter 6 – Types of Business Organisation
Chapter 7 – Business Relationships and Networks
Chapter 8 - Organizational Objectives, Growth and Scale
Chapter 9 - The Internal Environment
Chapter 10 - Corporate Responsibility

Part Four – Markets
Chapter 11- The Principles of Market Forces
Chapter 12 - Distortions to market forces
Chapter 13 - The National Economic Environment
Chapter 14 - The International Business Environment

Part Five - Bringing it Together: Environmental Analysis
Chapter 15 - The Dynamic Business Environment

Case Studies


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