Kazmi, 3e
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About the Author
Book Preface
Table of Contents

Student Edition
Instructor Edition
Strategic Management and Business Policy, 3/e

Azhar Kazmi, Formerly Professor, Aligarh Muslim Univ., Aligarh

ISBN: 0070263620
Copyright year: 2008

Table of Contents

Part I: An Overview Of Strategic Management and Business Policy
1. Introduction To Strategic Management And Business Policy

Part II: Establishment Of Strategic Intent
2: Hierarchy Of Strategic Intent

Part III: Strategy Formulation
3. Environmental Appraisal
4. Organisational Appraisal
5. Corporate-Level Strategies: Concentration, Integration, And Diversification
6. Corporate-Level Strategies: Internationalisation, Cooperation, And Digitalisation
7. Corporate-Level Strategies: Stability, Retrenchment And Restructuring
8. Business-Level Strategies
9. Strategic Analysis And Choice

Part IV: Strategy Implementation
10. Activating Strategies
11. Structural Implementations
12. Behavioural Implementation
13. Functional And Operational Implementation

Part V: Strategic Evaluation
14. Strategic Evaluation And Control

Part VI: Applying Strategic Management

Case Studies:
1. Air Deccan
2. Maruti Udyog Limited
3. The Petroleum Industry of India in 2008
4. Bharat Petroleum Corporation Ltd
5. On the Job: Strategy Case of Naukri.Com
6. Reliance Retail
7. Food World
8. Banking on Paradise
9. the Internationalisation Strategy of Wipro in Europe
10. A Strategy Case of the Rajasthan Shiksha Karmi Project

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