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Kazmi, 3e
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Student Edition
Instructor Edition
Strategic Management and Business Policy, 3/e

Azhar Kazmi, Formerly Professor, Aligarh Muslim Univ., Aligarh

ISBN: 0070263620
Copyright year: 2008

This third edition of the popular text in strategic management in India has the latest and current discussion in the discipline of strategic management, in a lucid and reader friendly manner. This is a thoroughly revised and updated edition with thirty -eight new case studies.

SALIENT FEATURES:

  • Latest framework of strategic management including strategy formulation, implementation, evaluation and control
  • Special emphasis on internationalisation and digitalisation in the context of startegic management
  • Latest topics such as resource-based view, dynamic capabilities, business modelling, VRIO framework, balanced scorecard and so on…
  • Hundreds of new examples and illustrations of Indian companies and organizations
  • With many features, this edition continues the tradition of being a text ideal for self-study and comprehensively meets the requirements of graduates and post-graduate students of management and allied disciplines. Middle-level managers, trainers, and consultants would also find this book quite useful.



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