Formerly Professor, Aligarh Muslim Univ., Aligarh
ISBN: 0070263620 Copyright year: 2008
This third edition of the popular text in strategic management in India has the latest and current discussion in the discipline of strategic management, in a lucid and reader friendly manner. This is a thoroughly revised and updated edition with thirty -eight new case studies.
Latest framework of strategic management including strategy formulation, implementation, evaluation and control
Special emphasis on internationalisation and digitalisation in the context of startegic management
Latest topics such as resource-based view, dynamic capabilities, business modelling, VRIO framework, balanced scorecard and so on…
Hundreds of new examples and illustrations of Indian companies and organizations
With many features, this edition continues the tradition of being a text ideal for self-study and comprehensively meets the requirements of graduates and post-graduate students of management and allied disciplines. Middle-level managers, trainers, and consultants would also find this book quite useful.