International Marketing
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About the Authors
Book Preface
Table of Contents

Student Edition
Instructor Edition
International Marketing

JUSTIN PAUL, Nagoya Univ. of Commerce & Business, Japan
RAMNEEK KAPOOR, Sr.Gen Manager, Marketing, Metro Tyres Ltd, Indore

ISBN: 0070635889
Copyright year: 2008

Table of Contents

1. Concept and Process of International Marketing
2. WTO and Implications on International Marketing
3. Emerging Trends and Internationalisation of Firms
4. Country Analysis, Selection, Market Size and Marketing Mix
5. International Marketing Research and Opportunity Analysis
6. Cultural Factors and Environment
7. Political Factors and Environment
8. Legal Aspects and International Marketing
9. Market Entry Modes – Framework, Structure and Strategies
10. Market Entry Modes – JV, M & A Strategic Alliance and Subsidiaries
11. International Product Policy, Planning and Strategy
12. Pricing Strategy and Decision for International Marketing
13. International Distribution, Marketing Channels Logistics and Supply Chain Management
14. Product Promotion, Advertising and Building Brands in Foreign Markets
15. Personal Selling and Multinational Sales Management
16. Organising and Doing Business with other Countries -- Analysis of Middle East Countries
17. Export Documentation and Procedures
18. Global Issues – The Internet and E-Commerce

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