GM’s top managers realized that the organization was too self- contained and that to increase its competitiveness they needed to change the company’s business model.

1. How does technology influence organizational structure at GM? What other factors should managers at GM consider when selecting a structure?
2. What organizational structures do you equate with GM’s old model of research? Which structures do you equate with the new model?
3. What must GM managers consider as they move from the old structure to the new structure?

Note to Instructors: Videos are also available on the Jones, Essentials of Contemporary Management, 4th Canadian Edition, DVD. Please contact your McGraw-Hill sales representative for more information.