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Public Speaking for College and Career, 6/e
Hamilton Gregory

Reaching the Audience

Chapter Outline

The Audience-Centered Speaker

Analyzing and Adapting

Getting Information about the Audience

Interviews / Surveys

Audience Diversity

International Listeners / America's Diverse Cultures / Listeners with Disabilities / Gender / Age / Educational Background / Occupation / Religious Affiliation / Economic and Social Status

Audience Knowledge

Analyzing Audience Knowledge / Adapting to Different Levels of Knowledge

Audience Psychology

Interest Level / Attitudes / Needs and Desires

The Occasion

Time Limit / Purpose of the Occasion / Other Events on the Program / Audience Size / Adapting during the Speech