 |  Public Speaking for College and Career, 6/e Hamilton Gregory
Reaching the Audience
Learning Objectives
1. Describe the difference between a speaker who is audience-centered and one who is not. |
| | | 2. Define audience analysis and audience adaptation and state why they are important. |
| | | 3. Use interviews and surveys to gain information about an audience in advance. |
| | | 4. Explain how speakers can be responsive to diverse audiences. |
| | | 5. Describe how speakers can adapt to varying levels of audience knowledge, attitudes, interest, and needs and desires. |
| | | 6. Explain how speakers should adapt to the occasion (time limit, purpose, and size of audience). |
| | | 7. Describe how a speaker can adapt to the audience during a speech. |
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2002 McGraw-Hill Higher Education