![](/olcweb/styles/shared/spacer.gif) | ![](/sites/dl/free/0072400536/title/gregory_sm.jpg) Public Speaking for College and Career, 6/e Hamilton Gregory
Reaching the Audience
Learning Objectives
1. Describe the difference between a speaker who is audience-centered and one who is not. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 2. Define audience analysis and audience adaptation and state why they are important. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 3. Use interviews and surveys to gain information about an audience in advance. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 4. Explain how speakers can be responsive to diverse audiences. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 5. Describe how speakers can adapt to varying levels of audience knowledge, attitudes, interest, and needs and desires. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 6. Explain how speakers should adapt to the occasion (time limit, purpose, and size of audience). |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 7. Describe how a speaker can adapt to the audience during a speech. |
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