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Communicating at Work: Principles and Practices for Business and Professions, 7/e
Ronald B. Adler
Jeanne Marquardt Elmhorst
Developing the Presentation
Chapter Outline
Developing the Presentation
Analyzing the Situation
Analyzing the Audience
Analyzing Yourself as the Speaker
Analyzing the Occasion
Establishing a Purpose
General Purpose
Specific Purpose: The Desired Outcome
Developing the Thesis
Summary
Key Terms
Resources
Activities
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