|
 |  Dynamics of Mass Communication: Media in the Digital Age, 7/e Joseph R. Dominick
Communication: Mass and Other Forms
Chapter OutlineElements in the Communication Process
Transmitting the Message
Receiving the Message
Feedback Noise
Communication Settings
Interpersonal Communication
Machine-Assisted Interpersonal Communication
Mass Communication
Nature of the Mass Communicator
Formal Organizations
Gatekeepers
Operating Expenses
Competing for Profits
Internet Mass Communication
Models for Studying Mass Communication
Mass Communication Media
Defining Mass Media
The End of Mass Communication As We Know It?
Mass Media Symbiosis
Disintermediation
Main Points
Questions for Review
Questions for Critical Thinking
Key Terms
Suggestions for Further Reading
Surfing the Internet |
|
|
2002 McGraw-Hill Higher Education