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Dominick:Dynamics of Mass Communication
Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick
Communication: Mass and Other Forms

Multiple Choice

Please answer all questions.



1

The communication process is initiated by the
A)message
B)receiver
C)source
D)channel
2

The interpretation of physical message into a form that has eventual meaning for a receiver is called
A)coding
B)recoding
C)decoding
D)encoding
3

Receivers can be
A)a group
B)a single person
C)an institution
D)all of the above
4

An increase in noise ________ message fidelity.
A)increases
B)decreases
C)does not affect
D)expands
5

In machine-assisted interpersonal communication:
A)Source and receiver can be separated by time and space
B)Messages can have permanence
C)Messages can be amplified or transmitted over large distances
D)All of the above
6

Mass communication refers to the process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, scattered audiences that are
A)heterogeneous
B)homogenous
C)related
D)specific
7

Message termination is easiest in
A)interpersonal communication
B)mass communication
C)machine assisted interpersonal communication
D)none of the above
8

Mass communication organizations
A)have multiple gatekeepers
B)require little money to operate
C)exist regardless of profit
D)are non-competitive
9

The following is an example of a media vehicle:
A)newspapers and magazines
B)radio stations
C)TV networks
D)all of the above
10

Disintermediation eliminates the
A)source
B)middleman
C)customer
D)seller
11

In a communication setting, encoding may take place only once.
A)True
B)False
12

Feedback refers to responses of the receiver that shape subsequent messages of the source.
A)True
B)False
13

Interpersonal communication can occur between two people without being in each other's physical presence.
A)True
B)False
14

The receiver in the machine-assisted setting can be a single person only.
A)True
B)False
15

In mass media, television and film demonstrate relationships that are independent.
A)True
B)False








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