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Dominick:Dynamics of Mass Communication
Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick
Public Relations

Learning Objectives

1.

Distinguish among public relations, publicity, press agentry, and advertising.

2.

Understand the background of modern public relations.

3.

Discuss the major areas in which public relations is practiced.

4.

Explain the steps involved in developing a public relations campaign.

5.

Recognize the impact of the Internet on public relations.








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