Multiple Choice

Please answer all questions


1	Public relations messages appear as
		A)	features
		B)	news stories
		C)	editorials
		D)	all of the above


2	Staging events or planning enterprises that attract media or public attention to a person, product, organization, or cause is
		A)	public relations
		B)	advertising
		C)	publicity
		D)	press agentry


3	The first real pioneer of public relations who wrote Declaration of Principles was
		A)	George Parker
		B)	Ivy Lee
		C)	John D. Rockerfeller
		D)	George Creel


4	The Creel committee was significant because
		A)	it demonstrated the power of a well-planned and well-executed public relations campaign
		B)	it legitimized the field of public relations
		C)	both A & B
		D)	none of the above


5	The first book on public relations, Crystallizing Public Opinion, was written by
		A)	Edward L. Bernays
		B)	Carl Byoir
		C)	George Creel
		D)	Ivy Lee


6	A drawback of using an outside public relations department is
		A)	their expense
		B)	the time they need to learn the inner workings of the client's operations
		C)	their involvement may cause resentment and morale problems among the client's regular staff
		D)	all of the above


7	Crisis management public relations tries to terminate the crisis, limit damage, and
		A)	move on
		B)	place blame elsewhere
		C)	restore credibility
		D)	limit information


8	Setting observable and measurable goals and allocating resources to meet those objectives is called
		A)	MBO
		B)	ENG
		C)	SNG
		D)	CAR


9	A technique commonly used for evaluation is
		A)	questionnaires
		B)	surveys
		C)	panels
		D)	all of the above


10	Public relations agencies earn income by charging clients
		A)	by the hour
		B)	fixed fees for specific projects
		C)	for a monthly retainer
		D)	all of the above


11	Publicity is primarily one-way communication while public relations is two-way communication.
		A)	True
		B)	False


12	The debut of modern public relations techniques dates back to the first decade of the 1900s.
		A)	True
		B)	False


13	Public relations grew in importance because many corporations recognized that they have a social responsibility to serve the public.
		A)	True
		B)	False


14	Tactical public relations planning are the long-range general goals of an organization.
		A)	True
		B)	False


15	Websites allow public relations professionals to respond quickly to events and crisis situations.
		A)	True
		B)	False

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