Main Points

The first American magazines appeared during the middle of the 18th century and were aimed at an educated, urban, and literate audience.
The audiences for magazines increased during the penny-press era as mass-appeal publications became prominent.
Better printing techniques and a healthy economy helped a magazine boom during the latter part of the 19th century.
The muckrakers were magazines that published exposés and encouraged reform.
Magazines began to specialize their content following World War I. News magazines, digests, and picture magazines became popular.
The magazine industry has used the Internet to complement the print versions of their magazines.
Magazines are specialized, current, influential, and convenient.
The magazine industry is dominated by large publishing companies.
The magazine industry can be divided into the production, distribution, and retail divisions.
A typical magazine publishing company has several main departments, including circulation, advertising, production, and editorial.
Magazines get revenues from subscriptions, single-copy sales, and advertising.
MRI is a company that measures magazine readership.

2002 McGraw-Hill Higher Education
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