 |  Dynamics of Mass Communication: Media in the Digital Age, 7/e Joseph R. Dominick
Magazines
Main Points- The first American magazines appeared during the middle of the 18th century and were aimed at
an educated, urban, and literate audience.
- The audiences for magazines increased during the penny-press era as mass-appeal publications became prominent.
- Better printing techniques and a healthy economy helped a magazine boom during the latter part of the 19th century.
- The muckrakers were magazines that published exposés and encouraged reform.
- Magazines began to specialize their content following World War I. News magazines, digests,
and picture magazines became popular.
- The magazine industry has used the Internet to complement the print versions of their magazines.
- Magazines are specialized, current, influential, and convenient.
- The magazine industry is dominated by large publishing companies.
- The magazine industry can be divided into the production, distribution, and retail divisions.
- A typical magazine publishing company has several main departments, including circulation, advertising, production, and editorial.
- Magazines get revenues from subscriptions, single-copy sales, and advertising.
- MRI is a company that measures magazine readership.
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