Multiple Choice

Please answer all questions


1	The amount of magazines produced increased from 1860-1900 because of
		A)	money from investors
		B)	better printing techniques
		C)	Postal Act of 1879
		D)	all of the above


2	The most striking characteristic of magazines developed during the 20^th century was a trend toward
		A)	stability
		B)	specialization
		C)	symbiosis
		D)	all of the above


3	Between WWI and WWII, the shift in economic development and change in lifestyles influenced the development of the
		A)	digest
		B)	news magazine
		C)	pictorial magazine
		D)	all of the above


4	Magazines use their websites for all of the following except
		A)	to provide additional information about stories
		B)	subscriptions
		C)	production
		D)	e-commerce


5	The media that attracts the most specialized audience is
		A)	radio
		B)	magazines
		C)	television
		D)	newspapers


6	The magazine industry is divided by the following function categories except
		A)	production
		B)	distribution
		C)	retail
		D)	advertising


7	Controlled circulation magazines gain most of their revenue from
		A)	subscriptions
		B)	advertising
		C)	e-commerce
		D)	none of the above


8	The following division heads report to the circulation director except
		A)	Managing Editor
		B)	Subscription Manager
		C)	Single-Copy Sales Manager
		D)	Subscription Fulfillment Director


9	In addition to ancillary services such as e-commerce, custom publishing, and database assistance, the following is another basic source of magazine revenue:
		A)	subscriptions
		B)	single-copy sales
		C)	advertising
		D)	all of the above


10	Data on the total audience for magazines gathered by conducting personal interviews with individuals to get an exposure score is provided by
		A)	ABC
		B)	BPA
		C)	MRI
		D)	None of the above.


11	Magazine readers are usually loners.
		A)	True
		B)	False


12	Benjamin Franklin published the first American magazine.
		A)	True
		B)	False


13	The Internet is more of a competitor than a complement to magazines.
		A)	True
		B)	False


14	Magazines can influence social trends.
		A)	True
		B)	False


15	Newsletters are characterized by their general readership, large circulation, and low prices.
		A)	True
		B)	False

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