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| Dynamics of Mass Communication: Media in the Digital Age, 7/e Joseph R. Dominick
Radio
Main Points- Radio started out as point-to-point
communication, much like the telephone and
telegraph. The notion of broadcasting didn't come
about until the 1920s.
- The decade of the 1920s was an important one in
radio. Big business took control of the industry,
receivers improved, commercials were started,
networks were formed, and the FRC was set up to
regulate radio.
- The coming of TV forced local stations to adopt
formats, such as Top 40 or country.
- FM became the dominant form of radio in the
1970s and 1980s. Sparked by a loosening of
ownership rules, a wave of consolidation took
place in the industry during the 1990s.
- Radio is moving slowly into the digital age.
Satellite radio and Internet radio are two digital
services that will compete with traditional radio.
- Radio programming is provided by local stations,
networks, and syndication companies.
- Stations have refined their formats to reach an
identifiable audience segment.
- The current economic picture of the radio business
is positive. Most radio revenue comes from local
advertising. Big companies now dominate large-market
radio.
- National Public Radio is the best-known public
broadcaster.
- Radio audiences are measured by the Arbitron
Company using a diary method. The
demographic characteristics of the radio listener
vary greatly by station format.
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