Multiple Choice

Please answer all questions


1	The first radio station was developed by
		A)	Heinrich Hertz
		B)	Reginald Fessenden
		C)	David Sarnoff
		D)	Frank Conrad


2	The idea to sell broadcasting time on the radio for advertising is credited to
		A)	AT&T
		B)	RCA
		C)	Westinghouse
		D)	None of the above


3	The first network was
		A)	UPN
		B)	ABC
		C)	NBC
		D)	CBS


4	Established by the Radio Act of 1927, the Federal Radio Commission (FRC)
		A)	defined the AM broadcast band
		B)	standardized channel designations
		C)	minimized interference
		D)	all of the above


5	Frequency modulation radio (FM) was invented by
		A)	David Sarnoff
		B)	Edwin Howard Armstrong
		C)	Edward Noble
		D)	Edward R. Murrow


6	An advantage of digital radio broadcasting is
		A)	improved sound quality
		B)	static-free signals
		C)	compatibility with analog signals
		D)	all of the above


7	Noncommercial stations are supported by all of the following, except
		A)	listener donations
		B)	tax revenue
		C)	advertisements
		D)	endowments and grants from foundations


8	The people responsible for the sound of the station through music and other material are part of the following department:
		A)	sales
		B)	program
		C)	news
		D)	engineering


9	Which source of advertising income represents the largest portion of revenue?
		A)	national
		B)	regional
		C)	local
		D)	none of the above


10	The company that measures radio audiences is
		A)	BPA
		B)	Arbitron
		C)	MRI
		D)	None of the above


11	Radio is the media most affected by the digital revolution.
		A)	True
		B)	False


12	Radio was able to weather the Depression with relatively little hardship.
		A)	True
		B)	False


13	Radio was unaffected by the development of television.
		A)	True
		B)	False


14	The largest radio format category is news/talk.
		A)	True
		B)	False


15	Infinity is the largest radio company.
		A)	True
		B)	False

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