Dan Lattimore,
University of Memphis Otis Baskin,
Pepperdine University Suzette Heiman,
University of Missouri - Columbia, MO Elizabeth Toth,
Syracuse University James Van Leuven,
University of Oregon
ISBN: 0072424028 Copyright year: 2004
Overview
This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field.
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