![](/olcweb/styles/shared/spacer.gif) | Learning Objectives (See related pages)
After studying this chapter, you will be able to:
1. Explain the significance of two forms of writing in addition to phonetic alphabets. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 2. Identify Johannes Gutenberg and describe his contribution to the development of printing. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 3. List three cultural changes that took place with the development of the typemold and printing press. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 4. Explain the functions of each of the three major players in the book publishing and distribution business. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 5. Discuss the process a book goes through from being written by an author to being read by a consumer. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 6. List at least two ways in which independent and chain bookstores differ. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 7. Name and explain two reasons why the New York Times created best-seller lists for children's books. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 8. Explain three reasons why some books are banned in the United States. |
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