Product Placement and the Bulgari Book, by Rob Bellamy. PowerWeb Weekly Update, September 10, 2001 http://www.dushkin.com/powerweb/0072426861/weekly2.mhtml?filename=mc09-10-01
(Please have your user ID and password ready.) - Is product placement in books any different than other contemporary authors making reference to commercial products as a means of making their works more realistic (e.g., Bret Easton Ellis's American Psycho)?
- Is product placement in fiction books any worse than placement in other mediated communication?
- Will product placement begin to appear in non-fiction works such as newspaper stories, or is the fiction/non-fiction line the breaking point?
|
