 | Objectives
(See related pages)
After reading this chapter, you should be able to:
Explain how persuasion relates to the communication model.
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| | | Define persuasion and describe its purpose.
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| | | Distinguish among values, beliefs, and attitudes, and explain the purpose of each.
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| | | Explain what makes persuasion difficult.
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| | | Describe each of the strategies persuaders can use.
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| | | Describe specific techniques for building your credibility.
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| | | Briefly outline the seven ethical standards persuaders should follow.
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