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True or False
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1

Most people deny that endorsements by star athletes and entertainers affect them.
A)True
B)False
2

The term "sleeper effect" refers to the fact that what people are doing when a message is presented influences its effectiveness.
A)True
B)False
3

The central route to persuasion is best illustrated by advertisements that feature Hollywood stars.
A)True
B)False
4

Researchers have found that college students are more convinced by persuasive messages if allowed to enjoy peanuts and Pepsi while reading them.
A)True
B)False
5

Well-educated audiences are more responsive to rational appeals than are less-educated audiences.
A)True
B)False
6

Messages are not effective if they evoke negative emotions.
A)True
B)False
7

A highly credible source elicits most opinion change by advocating a position slightly discrepant from the position held by the recipient.
A)True
B)False
8

Two-sided arguments are more effective than one-sided arguments if the listener initially disagrees with the communicator's position.
A)True
B)False
9

Forewarning people that they will be exposed to a discrepant message reduces their susceptibility to it.
A)True
B)False
10

The life-cycle explanation offers the best account of the generation gap.
A)True
B)False





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