 Strategic Management: Strategic Managment Gregory G. Dess,
University of Texas at Dallas
G.T. Lumpkin,
University of Illinois--Chicago
Assessing the Internal Environment of the Firm
Application Questions | Application Questions and Exercises
1. Using published reports, select two CEOs who have recently made public statements regarding a major change in their firm’s strategy. Discuss how the successful implementation of such strategies requires changes in the firm’s primary and support activities.
2. Select a firm that competes in an industry in which you are interested. Drawing upon published financial reports, complete a financial ratio analysis. Based on changes over time and a comparison with industry norms, evaluate the firm’s strengths and weaknesses in terms of its financial position.
3. How might exemplary human resource practices enhance and strengthen a firm’s value-chain activities?
4. Using the Internet, look up your university or college. What are some of its key value-creating activities that provide competitive advantages? Why?
Ethics Questions
1. What are some of the ethical issues that arise when a firm becomes overly zealous in advertising its products?
2. What are some of the unethical issues that may arise from a firm’s procurement activities? Are you aware of any of these issues from your personal experience or businesses you are familiar with?
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2002 A McGraw-Hill Online Learning Centre