The goal of informative presentations is to enhance an audience’s knowledge and understanding of a topic. In this chapter you will learn how to choose topics for an informative speech and how to develop behavioral purposes for them. The chapter discusses techniques that will help you effectively present an informational speech to an audience and explains how to organize your speech. Effective informative speakers demonstrate certain skills that contribute to their effectiveness, so the chapter covers the skills of defining, describing, explaining, narrating, and demonstrating. Finally, the chapter includes an example of an informative presentation.