Save 50% by purchasing an eBook!

Thompson/Strickland/Gamble, Crafting and Executing Strategy 15e presents the latest research and cutting-edge practices. The fifteenth edition continues to provide a solidly mainstream and balanced text, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Focusing on classroom effectiveness, this edition provides even more new examples, new and updated illustrations, more end-of-chapter exercises.

Known for its cases and teaching notes this new edition includes a case line-up of 32 diverse, timely, and thoughtfully-crafted cases that complement the text presentation. Many cases involve high-profile companies, and all are framed around issues and circumstances tightly linked to the content of the 13 chapters, thus pushing students to apply the concepts and analytical tools they have read about. And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.

<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=doc::::/olc/dl/362616/thompson_table_1.doc','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/word.gif"> (6.0K)</a>

<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=jpg::::/olc/dl/362616/Thmpsn_Strcklnd14e05km.jpg','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (6.0K)</a>

Click here to view the 14th edition Online Learning Center