| advertorial | ads in magazines and newspapers that take on the appearance of genuine editorial content
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| brand magazine | a consumer magazine published by a retail business for readers having demographic characteristics similar to those consumers with whom it typically does business
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| circulation | the number of issues of a magazine or newspaper that are sold
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| complementary copy | newspaper and magazine content that reinforces the advertiser's message, or at least does not negate it
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| controlled circulation | a magazine is provided at no cost to readers who meet some specific set of advertiser-attractive criteria
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| magalogue | designer catalogues produced to look like consumer magazines
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| muckraking | a form of crusading journalism that primarily used magazines to agitate for change
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| split runs | special versions of a given issue of a magazine in which editorial content and ads vary according to some specific demographic or regional grouping
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| Webzines | online magazines
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