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1		The first magazine to be published in Colonial America was
			A)	General Magazine and Historical Chronicle for All the British Plantations
			B)	American Magazine or a Monthly View of the Political State of the British Colonies
			C)	the Saturday Evening Post
			D)	Harper's
2		The Crisis, first published in 1910 as the voice of the ______________ , was founded and edited by W.E.B. DuBois.
			A)	Sierra Club
			B)	Democratic Party
			C)	National Association for the Advancement of Colored People
			D)	American Socialist Party
3		Which is a key reason(s) for the phenomenal growth of magazines following the Civil War?
			A)	increasing literacy in America
			B)	the expansion of the railroad system
			C)	the reduction in cost of magazines
			D)	All the above are correct.
4		Cosmopolitan is an example of
			A)	the first magazine for women.
			B)	a muckraking magazine.
			C)	the first consumer magazine.
			D)	a popular magazine for women during the mass circulation era.
5		When did the magazine evolve from a locally distributed form of media to a national mass medium?
			A)	following World War II
			B)	following World War I
			C)	following the Civil War
			D)	following the introduction of Gutenberg's press with movable type
6		What category of magazine saw the largest number of new titles during the late 1800s?
			A)	news magazines
			B)	men's magazines
			C)	trade publications
			D)	women's magazines
7		A magazine that is produced for a particular industry or profession and is marketed only to those in the particular industry or profession rather than on newsstands is referred to as a(n)
			A)	e-zine.
			B)	special interest magazine.
			C)	trade publication.
			D)	tabloid.
8		How much advertising was sold in magazines last year?
			A)	$55 billion
			B)	$18 billion
			C)	$25 billion
			D)	$1 million
9		When magazines publish special versions of an issue that contain editorial content and advertising geared to a specific demographic or regional grouping, this is known as
			A)	narrowcasting.
			B)	zoned editions.
			C)	special interest publications.
			D)	split runs.
10		The total number of issues of a magazine that are sold is called
			A)	circulation.
			B)	controlled circulation.
			C)	press runs.
			D)	split runs.
11		Magazines generally get their readers through
			A)	subscriptions.
			B)	single-copy sales.
			C)	free copies distributed as promotions.
			D)	a combination of subscriptions and single-copy sales.
12		What characteristic is shared by Ms., Consumer Reports, Adbusters, and the Utne Reader?
			A)	none sells advertising
			B)	All are examples of alternative magazines.
			C)	All are in the industrial, company and sponsored magazines category.
			D)	All the above are correct.
13		An example of the convergence that has taken place between magazines and the Internet is
			A)	webzines.
			B)	Salon.
			C)	The Onion.
			D)	All the above are correct.
14		There are many obstacles to making a profit for the Webzines. All of the following are valid obstacles EXCEPT
			A)	Web users are accustomed to free access to sites.
			B)	webzines generate expensive, original content.
			C)	webzines must fight costly copyright lawsuits because of the ease of using content from a web site.
			D)	small amounts of advertising money go to online publications.
15		When you are reading Salon, you are reading what type of magazine?
			A)	consumer
			B)	online
			C)	professional
			D)	sponsored