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Magazines were once a truly national mass medium, the television of their time. But changes in the nature of American society and the economics of mass media altered their nature. They are the medium that first made specialization a virtue, and they prosper today by speaking to ever more narrowly defined groups of readers. After studying this chapter you should
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| 1. be familiar with the history and development of the magazine industry and the magazine itself as a medium. |
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| 2. recognize how the organizational and economic nature of the contemporary magazine industry shapes the content of magazines. |
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| 3. understand the relationship between magazines and their readers. |
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| 4. be familiar with the successes and failures of Web magazines and the reasons for both. |
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| 5. possess improved magazine-reading media literacy skills, especially when interpreting advertorials and digitally altered images. |