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Radio was the first electronic mass medium; it was the first national broadcast medium. It produced the networks, program genres, and stars that made television an instant success. But for many years radio and records were young people's media they gave voice to a generation. As such, they may be our most personally significant mass media. After studying this chapter you should
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| 1. be familiar with the history and development of the radio and sound recording industries and radio and sound recording themselves as media. |
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| 2. recognize the importance of early financing and regulatory decisions regarding radio and how they have shaped the nature of contemporary broadcasting. |
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| 3. recognize how the organizational and economic natures of the contemporary radio and sound recording industries shape the content of both media. |
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| 4. understand the relationship between radio and sound recording and their listeners. |
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| 5. be aware of new and emerging radio and recording technologies and their potential impact on music, the industries themselves, and listeners. |
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| 6. be familiar with the economic and ethical controversies surrounding music file sharing on the Internet. |
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| 7. possess improved radio-listening media literacy skill, especially in assessing the cultural value of shock jocks. |