Site MapHelpFeedbackMultiple Choice Quiz
Multiple Choice Quiz
(See related pages)

Please click on the circle that corresponds to the correct answer. Answer all the questions on the page before pressing the "Submit" button to have your quiz graded.



Click on the best answer to each question:



1

The "Father of Radio" is
A)James Clerk Maxwell.
B)Heinrich Hertz.
C)Guglielmo Marconi.
D)Reginald Fessenden.
2

Who was the first to view radio as a means of broadcasting?
A)Guglielmo Marconi
B)Lee DeForest
C)Reginald Fessenden
D)James Clerk Maxwell
3

The first commercial radio broadcast was:
A)announcing that Warren G. Harding had been elected president.
B)a European opera.
C)popular music.
D)a boxing match.
4

Which Congressional law established control over broadcasting?
A)Wireless Ship Act of 1910
B)Radio Act of 1912
C)Radio Act of 1927
D)Communications Act of 1934
5

The first radio advertising commercial aired in 1922 on
A)KDKA.
B)WHAS.
C)WNBC.
D)WEAF.
6

Which is the first radio network?
A)ABC
B)Mutual
C)NBC
D)CBS
7

The Biltmore Agreement is significant because it
A)settled the disagreement between newspapers and radio about the dissemination of news.
B)provided for allocating licenses.
C)provided for revoking licenses and fining violators.
D)All the above are correct.
8

What percentage of Americans listen to the radio in an average week?
A)50%
B)75%
C)80%
D)94%
9

Clear Channel, Cumulus, and Citadel own 1,207, 268, and 218 radio stations, respectively. This relates to what recent characteristic of radio ownership?
A)a duopoly
B)deregulation
C)concentration of ownership
D)All the above are correct.
10

How does one calculate a radio's rating?
A)Calculate the number of people tuned into a particular station over the number of people listening to the radio at that time.
B)Calculate the number of people tuned into a particular station over the total population of a market reached.
C)Calculate the number of people listening to a station for at least five minutes in any one day.
D)Calculate the number of people listening to a station in each 15-minute segment.
11

Music of black artists rerecorded by white artists is known as
A)covered music.
B)subculture music.
C)subterranean music.
D)uncovered music.
12

Sam Phillips is credited with discovering
A)Chuck Berry.
B)Fats Domino.
C)Elvis Presley.
D)Ray Charles.
13

What is piracy?
A)downloading software
B)illegally recording and selling copyrighted material and high quality recordings
C)receiving radio through cable television or satellite
D)selling music on E-bay
14

What is streaming in terms of radio?
A)the simultaneous downloading and playing of digital audio or video data
B)person-to-person software that permits direct Internet-based communication between two or more personal computers while bypassing centralized servers
C)compression software that shrinks audio files to less than a tenth of their original size
D)illegally recording and selling copyrighted material and high quality recordings
15

Radio personalities whose programs are seen as outrageous, rude and crude are known as
A)rock jocks.
B)disc jockeys.
C)shock jocks.
D)shock comedians.







Baran Intro to Mass Comm OLCOnline Learning Center

Home > Section 2 > Chapter 4 > Multiple Choice Quiz