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Chapter Outline
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The Importance of Persuasion
Ethics and Persuasion
The Psychology of Persuasion
The Challenge of Persuasive Speaking
How Listeners Process Persuasive Messages
The Target Audience
Persuasive Speeches on Questions of Fact
What Are Questions of Fact?
Analyzing Questions of Fact
Organizing Speeches on Questions of Fact
Persuasive Speeches on Questions of Value
What Are Questions of Value?
Analyzing Questions of Value
Organizing Speeches on Questions of Value
Persuasive Speeches on Questions of Policy
What Are Questions of Policy?
Types of Speeches on Questions of Policy
Analyzing Questions of Policy
Organizing Speeches on Questions of Policy
Sample Speech with Commentary







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