After reading this chapter, you should be able to answer the following questions:
1. What is the difference between an informative speech and a persuasive speech? Why is speaking to persuade more challenging than speaking to inform?
2. What does it mean to say that audiences engage in a mental dialogue with the speaker as they listen to a speech? What implications does this mental give-and-take hold for effective persuasive speaking?
3. What is the target audience for a persuasive speech?
4. What are questions of fact? How does a persuasive speech on a question of fact differ from an informative speech? Give an example of a specific purpose statement for a persuasive speech on a question of fact.
5. What are questions of value? Give an example of a specific purpose statement for a persuasive speech on a question of value.
6. What are questions of policy? Give an example of a specific purpose statement for a persuasive speech on a question of policy.
7. Explain the difference between passive agreement and immediate action as goals for persuasive speeches on questions of policy.
8. What are the three basic issues you must deal with when discussing a question of policy? What will determine the amount of attention you give to each of these issues in any particular speech?
9. What four methods of organization are used most often in persuasive speeches on questions of policy?
10. What are the five steps of Monroe's motivated sequence? Why is the motivated sequence especially useful in speeches that seek immediate action from listeners?
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