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1Which of the following is an instance of persuasive speaking?
A)a family therapist illustrating parenting skills
B)a professor explaining the elements of an atom
C)a lawyer arguing for the acquittal of her client
D)an executive assistant clarifying copyright laws



2Because persuasion aims to change the beliefs or actions of listeners, speaking to persuade is one of the few cases in which a speaker does not need to consider her or his ethical obligations.
A)True
B)False



3The ____________ audience is the portion of the whole audience that the speaker most wants to persuade.
A)ideal
B)preferred
C)target



4Concentrating on the target audience means that a persuasive speaker can ignore the rest of the audience.
A)True
B)False



5"To persuade my audience that eating yogurt prolongs human life" is a specific purpose statement for a persuasive speech on a question of ____________.
A)fact
B)research
C)value



6A persuasive speech on a question of fact is essentially the same as an informative speech.
A)True
B)False



7"To persuade my audience that discrimination on the basis of marital status is unfair" is a specific purpose statement for a persuasive speech on a question of ___________.
A)fact
B)value
C)policy



8Persuasive speeches on questions of value are usually organized in
A)topical order.
B)comparative advantages order.
C)Monroe's motivated sequence.
D)spatial order.



9Whenever you give a persuasive speech on a question of value, you need to
A)inspire your audience to follow your call for action.
B)justify your value judgment against a set of standards or criteria.
C)provide evidence to prove the cause of a serious social problem.
D)all of the above.



10A question of ____________ deals with whether a specific course of action should or should not be taken.
A)expedience
B)policy
C)conscience



11"To persuade my audience that Congress should revise the laws governing medical malpractice" is a specific purpose statement for a persuasive speech on a question of policy.
A)True
B)False



12In a persuasive speech to gain ____________, the speaker's goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of that policy.
A)delayed consent
B)passive agreement
C)incremental approval
D)deferred action



13"To persuade my audience to become regular blood donors" is a specific purpose statement for a persuasive speech seeking passive agreement.
A)True
B)False



14What method of organization is used in a persuasive speech with the following main points?

I. Fraudulent charity fund-raising has become a widespread problem.

II. The problem can be solved by a combination of government initiative and individual awareness.
A)topical order
B)comparative advantages order
C)Monroe's motivated sequence
D)problem-solution order



15____________ is a five-step method of speech organization that follows the process of human thinking and leads the listener step by step to a desired action.
A)Problem-solution order
B)Problem-cause solution order
C)Monroe's motivated sequence
D)Comparative advantages order



16Which of the following is the third step in Monroe's motivated sequence?
A)action
B)satisfaction
C)visualization
D)need



17In the visualization step of Monroe's motivated sequence, the speaker
A)visualizes the benefits of the speaker's solution to the problem.
B)visualizes a specific course of action for the audience to take.
C)visualizes herself or himself giving a successful speech.
D)visualizes the existence of a serious problem that needs solving.



18Monroe's motivated sequence is most useful for speeches that seek immediate action.
A)True
B)False



19When using Monroe's motivated sequence to organize a persuasive speech on a question of policy, the action step should be placed in the
A)introduction.
B)second main point of the body.
C)practicality section.
D)conclusion.



20What method of organization is used in a persuasive speech with the following main points?

I. The problem of eating disorders affects more than four million Americans.

II. The causes of eating disorders include peer pressure, fad diets, and the media's glamorization of thinness.

III. An effective solution to eating disorders must address all three of these causes.
A)topical
B)problem-cause-solution
C)comparative advantages
D)problem-solution



21Regardless of whether your aim is to encourage passive agreement or immediate action, you must deal with three basic issues whenever you discuss a question of policy. What are they?
A)fact, attitude, and opinion
B)problem, value, and solution
C)cause, effect, and prediction
D)need, plan, and practicality



22Which of the following statements is most clearly directed at the need issue in a persuasive speech on a question of policy?
A)One part of the solution is to have our state require training for all employees of tanning salons.
B)Tanning beds can cause serious medical problems, including eye burns, blood vessel injuries, and skin cancer.
C)Because this solution has worked in other states where it has been adopted, we can be confident that it will work here.
D)Another part of the solution is to require licensing for all employees at tanning salons.



23Which of the following statements is most clearly directed at the practicality issue in a persuasive speech on a question of policy?
A)One part of the solution is to have our state require training for all employees of tanning salons.
B)Tanning beds can cause serious medical problems, including eye burns, blood vessel injuries, and skin cancer.
C)Because this solution has worked in other states where it has been adopted, we can be confident that it will work here.
D)Another part of the solution is to require licensing for all employees at tanning salons.



24What does the textbook mean when it says that a persuasive speech is a kind of mental dialogue between the speaker and the audience? Why is it important for you to keep this mental dialogue in mind when you prepare a persuasive speech?



25Why is persuasive speaking more complex than speaking to inform?







Lucas, Art of PublicSpeaking9eOnline Learning Center

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