Read each question carefully and then select the best answer.

1			Public relations professionals do not work as hard as journalists.
			A)	True
			B)	False
2			"I'm sorry you were offended by my remarks" is an often used example of a non-apology apology.
			A)	True
			B)	False
3			Managing the news means putting a spin on your news release.
			A)	True
			B)	False
4			Since PR is all about promoting image, ethical practices are not as important in PR as they are in news reporting.
			A)	True
			B)	False
5			"Astroturfing" refers to trying to sway public opinion on an issue by creating the illusion of widespread grassroots support.
			A)	True
			B)	False
6			You are "bridging" when you use vague, but emotionally-appealing abstractions.
			A)	True
			B)	False
7			Euphemisms are inoffensive terms substituted for harsher, more disturbing words.
			A)	True
			B)	False
8			Cherry-picking is the technique of selecting the most important facts to support your argument.
			A)	True
			B)	False
9			Public relations tries to seduce you with appealing images, catchy music, clever phrases and vague concepts.
			A)	True
			B)	False
10			Public relations is much more expensive than advertising.
			A)	True
			B)	False
11			PR is usually aimed at specific targets: journalists, decision-makers, etc.
			A)	True
			B)	False
12			People tend to distrust or ignore what they see and hear in advertising.
			A)	True
			B)	False
13			PR practitioners depend heavily upon journalists for news coverage.
			A)	True
			B)	False
14			PR practitioners control all the information that goes into news stories.
			A)	True
			B)	False
15			Byliners explain an organization's stance on topical or controversial issues.
			A)	True
			B)	False