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Managerial Economics, 9/e
Christopher R. Thomas,
University of South Florida S. Charles Maurice,
Texas A&M University
ISBN: 0073402818Copyright year: 2008
List of Illustrations from Previous Editions Illustration 4.1     How Confident Is “Confident Enough”? Illustration 7.4     Econometric Forecasters Profit by Watching the Weather Illustration 3.2     Are Hybrid Gasoline-Electric Cars Optimal?: Analysis at the Margin Illustration 2.2     For Sale by Owner: One Kidney, Like-New Condition . . . Illustration 1.5     Do Profits Matter in the Information Age? Illustration 15.4   A Diamond (cartel) Is (not necessarily) Forever Illustration 15.1   Competition by Doing the Right Thing Illustration 14.1   What Is the Definition of the Toy Marketing Illustration 12.4   Are the Giants Subject to the Ups and Downs of the Markets? Illustration 12.3   For Perfect Competitors a Boom Can Be a Dangerous Thing Illustration 14.3   Multiproduct Firms: Diversification to Reduce Risk Illustration 6.3     Some Perils of Image Advertising Illustration 1.2     What Is the Value of a Firm? Illustration 2.1     Effects of Changes in Determinants of Demand on Price and Sales Illustration 20.1   Do Income Taxes Affect Managerial Decision-Making? Illustration 18.2   Cannibalization by Saturn Concerns General Motors Corporation Illustration 16.3   When is Price “Signaling” Really Price Fixin Illustration 15.2   Credit as an Entry Barrier Illustration 13.2   Competition in Riverboat Gambling: A Case of Fool’s Gold* Illustration 14.2   Advantages of Established Firms and Strategic Behavior Illustration 15.3   The Advertising Dilemma: Recent Battles Illustration 10.1   The Sometimes Impossible Task of Measuring Productivity Illustration 12.1   Perfect Competition in Financial Markets Illustration 7.1     First Chicago Shows Customer “How to Lose Wait” Illustration 9.1     Could the West do Without South Africa’s Minerals? Illustration 7.1     High-Tech Market Experiments* Illustration 3.3     Optimally Allocating Advertising Expenditures Illustration 3.1     Optimal Product Quality Illustration 17.1   Firms Close Inefficient Plants Illustration 11.1   Estimating Economies of Scale in the U.S. Airline Industry