Chapter 1

Taking Risks and Making Profits within the Dynamic Business Environment

Chapter 2

Understanding How Economics Affects Business

Chapter 3

Doing Business in Global Markets

Chapter 4

Demanding Ethical and Socially Responsible Behavior

Chapter 5

How to Form a Business

Chapter 6

Entrepreneurship and Starting a Small Business

Chapter 7

Management and Leadership

Chapter 8

Adapting Organizations to Today’s Markets

Chapter 9

Production and Operations Management

Chapter 10

Motivating Employees

Chapter 11

Human Resource Management: Finding and Keeping the Best Employees

Chapter 12

Dealing with Employee–Management Issues and Relationships

Chapter 13

Marketing: Helping Buyers Buy

Chapter 14

Developing and Pricing Goods and Services

Chapter 15

Distributing Products

Chapter 16

Using Effective Promotions

Chapter 17

Understanding Accounting and Financial Information

Chapter 18

Financial Management

Chapter 19

Using Securities Markets for Financing and Investing Opportunities

Chapter 20

Money, Financial Institutions, and the Federal Reserve

Appendix A

Working Within the Legal Environment

Appendix B

Using Technology to Manage Information

Appendix C

Managing Risk

Appendix D

Managing Your Personal Finances