Nickels: Undstd Business 9e
Information Center
Understanding Business...
Table of Contents
What's New
Retained Features
Supplements Orientation
Special Packaging
MH Connect Introductio...

First Time Users
Student Edition
Instructor Edition
Understanding Business, 9/e

William G. Nickels, University of Maryland
James M. McHugh, St. Louis Community College at Forest Park
Susan M. McHugh, Applied Learning Systems

ISBN: 0073511706
Copyright year: 2010

Table of Contents

Chapter 1

Taking Risks and Making Profits within the Dynamic Business Environment



Chapter 2

Understanding How Economics Affects Business



Chapter 3

Doing Business in Global Markets



Chapter 4

Demanding Ethical and Socially Responsible Behavior



Chapter 5

How to Form a Business



Chapter 6

Entrepreneurship and Starting a Small Business



Chapter 7

Management and Leadership



Chapter 8

Adapting Organizations to Today’s Markets



Chapter 9

Production and Operations Management



Chapter 10

Motivating Employees



Chapter 11

Human Resource Management: Finding and Keeping the Best Employees



Chapter 12

Dealing with Employee–Management Issues and Relationships



Chapter 13

Marketing: Helping Buyers Buy



Chapter 14

Developing and Pricing Goods and Services



Chapter 15

Distributing Products



Chapter 16

Using Effective Promotions



Chapter 17

Understanding Accounting and Financial Information



Chapter 18

Financial Management



Chapter 19

Using Securities Markets for Financing and Investing Opportunities



Chapter 20

Money, Financial Institutions, and the Federal Reserve



Appendix A

Working Within the Legal Environment

Appendix B

Using Technology to Manage Information

Appendix C

Managing Risk

Appendix D

Managing Your Personal Finances

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.