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Exercise 8-2
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Expanding on Your Reading: Web Design


A. Conduct research into "eye-tracking studies" as they relate to news Web sites. (Plugging "eye-tracking" into the search engine at should get you a trove of useful information.) Familiarize yourself with the implications the latest eye-tracking studies have for designing journalism Web sites. Then select a news Web site of your choice and evaluate its design using the findings suggested by the latest eye-tracking study:
  1. Home-page layout
  2. Headline versus blurb type size
  3. Headline length
  4. Placement of navigation tools
  5. Article placement and writing style
  6. Advertising placement and style
  7. Use of multimedia graphics

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