Chapter 14 Creating and Implementing Organizational Change Internet Exercises - http://www.aoltimewarner.com/
AOL was founded in 1985. It is known for providing easy Internet access to
an ever-growing membership population Services provided to its customers include
Instant Messenger, CompuServe, and Moviefone to name just a few. Recently AOL
merged with Time Warner to create the world's first fully integrated media and
communications company for the Internet Century. Utilizing this Internet site, identify the differences in the AOL and Time
Warner, i.e., people, values, traditions, products, markets, etc. What possible
issues may have emerged in this merger? What may have been the resistance points
for people in each of the former companies and how do you believe the management
may have managed them? Explain. Does it appear that the merger is a success
or is it to early to call? Explain. 2. http://www.chrysler.com/ In 1924, Walter P. Chrysler brought forth the Chrysler Six. This was the first
of many automobiles to bear the Chrysler name. And so, the birth of what is
now the DaimlerChrysler Corporation took place. This organization has a vastly
recognized name throughout the automobile industry. In 1998, Chrysler and Diamler
Benz agreed to merge creating a new company called DaimlerChrysler Corporation. Explore the site above as well as recent articles on DiamlerChrysler to develop
responses to the following questions. As the recently merged company across
cultures, do you believe the company has adjusted to the change? What change
process may have been used by the two company management? Does it appear from
the articles and the financial performance of the company that the change has
been effectively implemented? What different strategies or modifications would
you suggest? Explain. | 
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