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Organizational Behavior: Solutions for Management
Paul D. Sweeney, University of Central Florida
Dean B. McFarlin, University of Dayton
Creating and Implementing Organizational Change

Video Discussion Questions

Video: McDonald’s and the “Made for You” Strategy

Chapter Concepts

  • Understanding the need for change
  • Identification of what things should be changed
  • The process of implementing change
  • Understanding resistance to change
  • Methods of overcoming resistance to change
  • Techniques to promote change
  • Evaluating the effects of change



1

How has McDonald’s effectively brought about acceptance of the change to the new strategy? What reasons are offered by McDonald’s officials for wanting this change?
2

What types of resistance may organizations such as McDonald’s face when attempting to implement changes? Explain how this resistance can affect the organization. What strategies would you suggest to overcome such resistance? Explain.
3

Identify and describe the four main types of change organizations may experience during their life span.




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